About Us

Tuning and Rimwatches

"Yes, that fits!" we thought, and after extensive research, we found the perfect product. Our wheel clocks in various color designs combine the love for cars and motorcycles with practical accessories for both men and women.

Established in September 2020

Max and Uwe

Founders of DriftElement

VISIONS

  • The left screenshot is from a Facebook page showing the account has over 500.7k followers and a promotional video thumbnail. The right screenshot is from TikTok, showing the profile has achieved over 101,000 followers, suggesting a significant online following and engagement with their audience. Both images reflect the brand's successful digital marketing efforts and online community growth.

    COMMUNITY

    In our stylish community, everyone brings their unique vibe. It's all about shared fun, creativity, and good vibes. Welcome to our cool gang, where everyone matters! 🚀✨

  • Sonderanfertigung - DriftElement

    STYLE

    Rimwatches are more than just timepieces – they are a statement of individual style. With a unique design, they give a personal expression to every wrist. Whether sporty, elegant, or casual, they are the perfect complement for a distinctive look.

  • MOTORSPORT

    We are not just sponsors; we are passionate racing enthusiasts. Our collection embodies this passion with dynamic design and high-tech materials, telling the story of adrenaline, speed, and the will to win.

    Our Story

    • April 2021

      Introduction of Our First Women's Model

    • September 2021

      Introduction of Your Wheel as a Watch. Custom-Made

    • October 2021

      Introduction of Our First Automatic Model

    • December 2021

      Over 20,000 Watches Sold in 2021

    • January 2022

      Our First Photoshoot in Dubai

    • March 2022

      Introduction of Merch Items such as Hoodies, T-Shirts & Polos

    • The booth is manned by staff and showcases a variety of watches, likely from the DriftElement brand, known for their innovative wheel-rim-inspired design. The watches are elegantly presented on black stands, attracting the attention of potential customers. The overall atmosphere is lively, with people engaged in conversations and examining the unique timepieces that embody the fresh and creative approach of the German startup.

      May 2022

      Attending the First Trade Show at the Nürburgring

    • The image depicts a close-up view of the intricate mechanics of a watch movement, showcasing the precision engineering and craftsmanship that go into its design. Visible are the metallic gears, springs, and screws, which are essential for the movement's function. This level of detail and design sophistication aligns with DriftElement's approach to creating innovative and stylish watches inspired by rim designs, reflecting the creative spirit of the young German startup known for its unique timepieces.

      May 2022

      Introduction of Swiss Sellita Movement

    • The image features a young man smiling and posing in front of a large stack of boxed products. On his wrist is a stylish watch, likely one of the rim-designed watches by DriftElement, indicative of the company's innovative product design. The boxes are labeled with the DriftElement logo, suggesting a successful batch of orders ready for shipment from this young and dynamic German startup.

      December 2022

      Reached over 45,000 Happy Customers

    • The image shows an under-construction interior space with bare stud walls. The walls have been framed out with metal studs and are partially covered with yellow insulation boards. A studio light on a tripod and a vacuum cleaner are visible, indicating ongoing work, possibly for an office or workspace setup. There's a sense of progress and building, much like the innovative spirit of DriftElement, a German startup known for their uniquely designed rim-style watches.

      January 2023

      Expansion of Watch Production with In-House Painting

    • A behind-the-scenes view from a recent photo shoot held at night. The focus is on a sleek sports car under a bridge with blue lighting, while a photographer is capturing the moment with a camera on a tripod. The setting suggests an urban environment, possibly highlighting luxury and style, much like DriftElement’s approach to creating watches with an innovative rim design, indicative of the German startup’s unique and cutting-edge product design.

      January 2023

      Second invitation to a Photoshoot in Dubai

    • An individual is standing in a snowy landscape, admiring the aurora borealis, or northern lights, in the sky. They are next to a snow-covered car, suggesting a journey or adventure in a cold region. This aligns with the innovative spirit of DriftElement, a young German startup that designs watches with unique rim-inspired aesthetics, highlighting their dedication to creative and boundary-pushing design in their products.

      February 2023

      Journey to the North Cape in Norway

    • The left screenshot is from a Facebook page showing the account has over 500.7k followers and a promotional video thumbnail. The right screenshot is from TikTok, showing the profile has achieved over 101,000 followers, suggesting a significant online following and engagement with their audience. Both images reflect the brand's successful digital marketing efforts and online community growth.

      May 2023

      500.000 TikTok and 100.000 Youtube Follower

    • The image is a promotional photo featuring a young man smiling and pointing towards the camera screen, which displays a social media profile for "DriftElement". The profile is likely related to a German startup that sells innovative watches with a unique rim design. Visible on the man's wrist is one of the watches in question, showcasing the distinctive wheel-inspired face, indicative of the brand's automotive theme and creative approach to watch design.

      July 2023

      700.000 Follower on TikTok

    • The image shows a person's hand holding a smartphone that displays DriftElement's Facebook page. On the screen, there's a profile picture of the DriftElement logo and a cover photo showcasing a selection of the brand's unique rim-designed watches, reflecting the company's innovative approach to watch design. The wrist of the hand holding the phone is adorned with a DriftElement watch featuring the signature rim design, suggesting a proud display of brand affiliation.

      August 2023

      100.000 Follower on Facebook

    • The image shows a highly detailed and luxurious watch from DriftElement, a young startup from Germany. The watch is fully embellished with what appears to be small, sparkling stones, creating an "iced out" effect that covers the entire watch face, bezel, and band. This timepiece features a distinctive rim design on the dial that is characteristic of DriftElement's innovative design ethos, fusing the spirit of automotive culture with high-end watchmaking.

      September 2023

      Ice Out Drop for Our Third Anniversary

    • This image features a close-up view of the back of a mechanical watch by DriftElement, showcasing the intricate details of its movement. The golden-colored gears are visible through a transparent case back, highlighting the craftsmanship and complex design of the watch. The watch represents the innovative design approach of DriftElement, a German startup that creates watches with a unique rim design, blending the worlds of automotive engineering and horology.

      September 2023

      Sale of Golden ICE OUT Watch for €14,500

    • The image shows a young man proudly displaying a smartphone screen with the Instagram profile of @driftelement, a German startup that designs innovative wheel rim-themed watches. On his wrist is one of their watches, featuring the signature rim design, encrusted with what appears to be sparkling gemstones, exemplifying their unique blend of automotive inspiration and luxury.

      November 2023

      250.000 Follower on Instagram

    • June 2024

      400.000 YouTube Follower

    • July 2024

      Release of our first Advent Calendar

    • September 2024

      Release of Dodecadon Motorsport Automatic