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Unique

Your Rim as a Watch

Transform your favorite rim into a unique watch design. Whether it's your own car, dream car or motorcycle – we make it happen.

4.9/5 Stars
140,000+ Customers
2 Year Warranty
Secure Payment
0 Happy Customers
0 Average Rating
0 Custom Watches Made
0 Countries Worldwide

What is a Custom Watch?

A Custom Watch is a bespoke rim watch designed to your specifications. Simply send us a photo of your favorite rim and we'll transform it into a wearable work of art. Perfect as a gift or for yourself – a watch as unique as your vehicle.

Why a Custom Watch?

The Perfect Gift

Surprise car enthusiasts with a watch that perfectly matches their vehicle. Unforgettable and one-of-a-kind.

Your Car on Your Wrist

Carry your passion for your vehicle with you at all times. The rim of your dream car as a watch.

Unique Pieces with Style

Every watch is one-of-a-kind. Handcrafted to your specifications using premium materials.

Delivery: 2–3 Weeks

After design approval, we craft your individual watch in our manufactory. Express production available on request.

From Rim to Watch

See how we transform your favorite rim into a stunning timepiece

Original Rim
Custom Watch
Original Rim Custom Watch

How It Works

From your rim photo to a unique watch – in just 4 simple steps

1

Photo

Send us a photo of your desired rim via WhatsApp or email.

2

Colors

Discuss your color preferences with our team. You decide every detail.

3

Production

Handcrafted in Germany – our team builds your unique watch with precision.

4

Delivery

Your watch is shipped to you. Unbox, wear, celebrate.

What's Included

Exact rim design
Preview before production
Custom colors available
Premium Miyota movement available
Elegant gift box available
Worldwide shipping
Optional engraving
Made in Germany
Swiss Sellita movement available
Custom Watch from €300

Price varies depending on design complexity

  • Individual rim design
  • High-quality craftsmanship
  • Premium movement
  • Genuine leather or silicone strap
  • Exclusive gift box
Contact via WhatsApp

Your Dream Rim Deserves a Watch

Join 140,000+ happy customers. Send us your rim photo and receive a free design preview.

Start on WhatsApp Now

What Our Customers Say

Verified reviews from Trustpilot · 4/5 ★
  • ★★★★★

    "I bought two watches from the collection plus a custom order. The team called me right away to discuss my wishes. All three watches arrived just 3 days after ordering – including the custom piece. Beautiful, sturdy, and definitely an eye-catcher!"

    — Alisa B.

  • ★★★★★

    "The custom watch was received with amazement at the precision work and enthusiasm. Communication was always extremely friendly, delivery was fast, and the packaging was loving and elegant."

    — Brigitte H.

  • ★★★★★

    "Nothing to complain about. I ordered a custom watch and was very surprised. Any rim is possible and I received honest advice. The color selection for the individual components is also very good."

    — Theo

  • ★★★★★

    "I ordered a custom watch for my husband's birthday and my expectations were exceeded. The watch is simply amazing – he immediately recognized the rim of his 33-year-old classic car!"

    — Trustpilot Customer

  • ★★★★★

    "I contacted DriftElement via Instagram and received a super-fast reply. Then I ordered my own custom rim watch – when the package arrived, the watch looked really fantastic!"

    — Lars

  • ★★★★★

    "I ordered a custom watch for Christmas – super friendly, helpful, and easy to order via WhatsApp. Just send a photo of the rim and choose your colors. Couldn't be simpler!"

    — Michelle

  • ★★★★★

    "Absolutely top! Despite a usual 6-week lead time for the custom order, my case was prioritized and the watch arrived within just one week. Incredible service!"

    — Verena

  • ★★★★★

    "The service and product quality are extraordinarily good. The individual consultation and fast delivery for my custom order were outstanding. A great team – highly recommended!"

    — Trustpilot Customer

  • ★★★★★

    "Such a lovely team! I had a custom watch made for my wedding – unfortunately I thought of it too late! But they made it possible for the watch to arrive in time before the wedding :)"

    — Jana

  • ★★★★★

    "I love this brand! They make really cool and unique watches, and especially the custom orders are a hit! From personalization to shipping – everything runs smoothly."

    — Moritz

  • ★★★★★

    "I had a custom watch made as a memory of my car that was involved in a serious accident. I am more than satisfied – the watch is an incredible keepsake!"

    — Jamie

  • ★★★★★

    "The watch looks really great and the designs are genius! I'm already thinking about ordering a second one. Having the look of your rim on your wrist is simply amazing – a personalized one-of-a-kind piece."

    — Markus

  • ★★★★★

    "I ordered my own designed watch and got it exactly like I wanted. Really good quality and beautiful packaging. It only took about one week to make and ship to Sweden. 5/5 from me!"

    — Alfred

  • ★★★★★

    "I ordered a watch with my partner's car rims. As a non-expert, I accidentally sent a photo of the winter tires! The order was changed without any problems. Communication was always prompt and friendly, and we even got two extra straps as a surprise."

    — Sandra

  • ★★★★★

    "I ordered the Nitro rim watch in red with a leather strap and red stitching – the craftsmanship is incredible! I'm already thinking about getting a custom order next."

    — Marcel

  • ★★★★★

    "Quality, price, performance and service in perfection! A DriftElement watch makes every car fan's heart beat faster. Ordering, delivery, customer support – simply perfect. Happily again anytime – new rim, new watch!"

    — Katja

  • ★★★★★

    "Got a custom watch dial that matches the rim of my car – that is so cool! It was easy to order and fast shipping. Love this watch, very unique style."

    — Trustpilot Customer

  • ★★★★★

    "12 days for a watch that is individually custom-made is incredibly fast in my opinion. Just send a picture of your desired rim and the guys take care of the rest. Highly recommended, from communication to completion!"

    — Stefan

    Our Quality Promise

    01

    Premium Materials

    Stainless steel case, scratch-resistant mineral glass and high-quality straps in genuine leather or silicone.

    02

    Japanese Movement

    Miyota quartz movement for precise timekeeping and long life. Battery easily replaceable.

    03

    Handcrafted Details

    Every rim design is created by hand and printed onto the dial. Genuine craftsmanship from Germany.

    Frequently Asked Questions

    How long does production take? +
    Production typically takes 2–3 weeks after design approval. More complex designs may take slightly longer.
    Which rim images work best? +
    Front-facing photos of the rim with good lighting work best. The higher the image quality, the better we can capture the details.
    Can I customize the colors? +
    Yes, you can customize the colors of the rim and dial to your preferences. We'll be happy to advise you on the options.
    How much does a Custom Watch cost? +
    Prices start at €300 and vary depending on the complexity of the rim design and chosen extras like engraving or special straps.
    Is there a warranty? +
    Yes, every custom watch comes with our 2-year warranty on the movement.
    Are motorcycle rims possible? +
    Yes, we also make watches with motorcycle rims! Regardless of brand or model – just send us a photo of your rim and we'll make it happen.
    Can I add an engraving? +
    Yes, you can personalize your custom watch with a free engraving. Up to 10 characters on the case back – perfect for names, dates or short messages.
    Is express production available? +
    Yes, express production is available on request. Contact us via WhatsApp and let us know your desired date. We'll check if we can meet the deadline.
    How do I order an individual custom watch? +
    Simply send us a photo of your desired rim via WhatsApp or email. Our team will contact you to discuss colors, details, and your preferences. After approval of the design preview, production begins.
    What payment methods are accepted? +
    We accept all common payment methods: credit card (Visa, Mastercard, Amex), PayPal, Apple Pay, Google Pay, Klarna (pay later/installments).
    What are the watch dimensions and weight? +
    The case diameter is 42–43 mm, the case height is 12–14 mm, and the lug width is 20–22 mm. The weight is approximately 130–156 g depending on the model. A comfortable, sporty size for everyday wear.
    Is the watch water-resistant? +
    Yes, our watches are water-resistant up to 3–5 ATM (depending on the model). This means they withstand splashing water and rain, but should not be submerged or worn while swimming.
    What materials are used? +
    The case is made of stainless steel (316L), the glass is scratch-resistant mineral glass or sapphire crystal (on automatic models), and the strap options include genuine leather, silicone, or stainless steel. All materials are premium quality.
    Which straps are available? +
    All straps available in our shop are compatible with your custom watch.
    Do I receive a design preview before production? +
    Yes, absolutely! After you send us the rim photo, our design team creates a digital preview. You review and approve the design before we begin production. Adjustments to colors and details are possible at this stage.
    Do you ship internationally? +
    Yes, we ship worldwide! Shipping within Germany takes 1–3 business days, within Europe 3–7 business days, and international delivery 7–14 business days. All orders include tracking and secure packaging.
    Is the Custom Watch suitable as a gift? +
    Absolutely! Every Custom Watch comes in an elegant gift box. Many customers order custom watches as birthday, Christmas, anniversary, or wedding gifts. We can also include a personal message card on request.
    Can I return or exchange the watch? +
    Since every Custom Watch is made individually for you, standard returns are not possible. However, we offer a 2-year warranty on the movement. If there are any quality issues, we will of course find a solution together.
    How do I care for and maintain my Custom Watch? +
    Clean the watch regularly with a soft, dry cloth. Avoid contact with chemicals, perfumes, or extreme temperatures. The battery (quartz models) lasts approximately 2–3 years and can be easily replaced at any watchmaker.
    Are corporate or bulk orders possible? +
    Yes! We offer custom watches for companies, car clubs, events, and special occasions. From employee gifts to limited edition brand collaborations – contact us for a tailored quote.

    Ready for Your Custom Watch?

    Contact us now and start your individual watch project. Our team will advise you personally.

    Limited production slots available

    On weekdays (Mon - Fri) we usually respond within 24 hours

    Chat with us