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More than 140,000+ customers since 2020

4.9/5 | 140,000+ satisfied customers
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1

Choose your Watch Face

Start by choosing your favorite watch face as the base of your watch.

2

Housing & Material

Choose a case and material that best reflects your style.

3

Strap Selection

Choose from various strap options for the perfect look.

4

Review & Order

Review your configuration and submit your order. We'll take care of the rest!

Your Rim as a Watch.

The perfect gift - unique, personal, unforgettable.

Your Rim as a Watch.
1 Take a photo
2 Write to us
3 Send us your color wishes
4 We build your watch
5 You celebrate your watch

What makes DriftElement unique?

More than just rims – a statement for your personality

Your Rim as a Watch

Transform your favorite rim into a unique work of art for your wall. Each watch is individually crafted from real rims – a timeless design statement for true car enthusiasts.

Individual Engraving

Make your rim truly special. With our precision laser engraving, you can immortalize names, dates, or personal messages directly on your rim watch – forever.

Premium Quality

Handcrafted in Germany with the highest precision. Every rim watch undergoes strict quality controls and is equipped with high-quality movements – Made in Germany.

Events 2026

Here's where you can meet us

21. – 23.08.
AudiNation – Alkersleben
28. – 29.08.
IronCity
29. – 30.08.
JACATU – Speyer
04. – 06.09.
Asia Arena
11. – 13.09.
MYLE Festival – Frankfurt
11. – 13.09.
DTM – Sachsenring
13.09.
GRIP – Das Motorevent – Lausitzring (DE)
19. – 20.09.
ALOHA Erlichsee – Oberhausen-Rheinhausen
26.09.
Limitless – Geiselwind
04.10.
Closing – Motorworld Böblingen
09. – 11.10.
DTM – Hockenheimring
10. – 11.10.
Tuningmasters – Nürburgring
11.10.
Closing – Motorworld München
16. – 18.10.
ADAC SimRacing Expo – Frankfurt (DE)
17.10.
Closing – Motorworld Köln
05. – 08.11.
Auto Zürich (CH)
06. – 08.11.
Consumenta – Nürnberg
28.11. – 06.12.
Essen Motor Show (DE)

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